Melanie Smith

San Antonio, Texas, United States

Visionary and Data Strategist, Blue Tree Data

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Blue Tree exists to help non-profits and small businesses set life-giving strategy and then turn it into action. This creates tangible hope, confidence in the way forward, ongoing delight, and clarity. We serve big-hearted organizations who are searching for ways to increase their impact in the world.

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We are problem solvers, deep thinkers, high-capacity advisors, and data geeks who are specialists at streamlining and systematizing. We have an uncanny ability to come up to speed FAST, to see the forest AND the trees, and to remain calm in the midst of complexity and chaos.

Nonprofits and small businesses typically operate while precariously balancing passion and tactical operations. We find this type of “hinge-point” balancing to be hard on an organization. New staff won't want to put up with the "quirks" of the current systems and processes and the organization won't sustain long term.

We look at all areas of our clients before giving out any advice: heart, strategy, identity, programs/products, people, processes, tools/technology, data, and reporting. We know that our clients are often overwhelmed and have to make space in their life before they can make needed changes. This is where Asana comes in. We often find that simply having a place to put all the things currently trapped in their brains is needed. Then we add structure and start layering in the other inboxes: email, phone, texts, messages, etc.

Connect
Available for:
Videoconference
Phone

Language Proficiencies:

English

Interests:

strategy, leadership, capacity building, small businesses, creating tangible hope, data, nonprofit organizations